Thursday, september 18, 2014

A monumental evening for the launch of the qatar prix de l’arc de triomphe

An exceptional evening was organised by France Galop yesterday along with their sponsor, the Qatar Comité du Qatar Prix de l’Arc de Triomphe and the Qatar Racing & Equestrian Club. The  93rd edition of the Qatar Prix de l’Arc de Triomphe was launched on a boat on the River Seine in front of a crowd of 250 personalities.

The Qatar Prix de l’Arc de Triomphe remains the greatest race in the world

Early in the evening, the Chairman of France Galop, Bertrand Bélinguier, reminded the crowd of the importance of this event. A magnificent location, Longchamp Racecourse in the heart of the Bois de Boulogne, a famous track, competitors from all over the world and €5 million in prize money make the Qatar Prix de l’Arc de Triomphe the richest turf race in the world. « Criquette » Head, who won the Arc twice as a trainer, spoke of the emotions such a race can create.

The sponsorship agreement signed by Qatar Racing & Equestrian Club in 2008, which is valid until 2022, has allowed the race to reinforce its position as one of the greatest races in the world. Sami Jassim Al Boenain, General Manager of QREC, wants it to keep that position for years to come. Sami Jassim Al Boenain also reminded the crowd that during this major racing weekend organised by France Galop, the biggest Purebred Arabian race in the world, the Qatar Arabian World Cup, will take place with €1 million in prize money.

Increased advertising presence for the Qatar Prix de l’Arc de Triomphe 

The Qatar Prix de l’Arc de Triomphe will be even more present in Paris as well as in the media thanks to the new Qatar Committee of the Qatar Prix de l’Arc de Triomphe. Presided over by Hamad Abdulrahman Al Attiyah, this Committee is in charge of marketing and communication with a goal of reinforcing the race’s prestigious status both in France and abroad. This year it will be impossible to miss the event in Paris thanks to giant advertising movie, advertising billboards around the city and on the A1 Motorway, and thanks to special flags on the Avenue of the Champs Elysées. The highlight of this increase in media presence and advertising will be a first ever projection on the walls of the Ecole Militaire at 8.40pm on Friday 3rd October. This exceptional video mapping will present the runners for the Qatar Prix de l’Arc de Triomphe and the Qatar Arabian World Cup to the public!

A prestigious ambassador for the 93rd Edition of the Qatar Prix de l’Arc de Triomphe

An exceptional event requires an exceptional ambassador and this year Juliette Binoche, one of the most famous international actresses, has agreed to be the Ambassador for the Arc. Having experienced Longchamp Racecourse a few days ago, the actress will return there on Sunday October 5th to present the prize to the winner of the 93rd Qatar Prix de l’Arc de Triomphe. 

Double the elegance!

This year France Galop and the Qatar Committee of Qatar Prix de l’Arc de Triomphe have launched a style and elegance competitions which is special in that it features couples! The « Beaux Duos » (best dressed couple), which is presided over by fashion journalist  Alexandra Golovanoff, is a competition open to stylish and elegant couples with amazing prizes including two 2 Citroën DS3 for the winning couple!

Magnificent projections on the Quays of the Seine

During the party yesterday evening, France Galop and its partners offered a new look at racing, as it was presented by Jean-Christophe Giletta, Deputing Managing Director of France Galop. The 2013 edition of the Arc was shown on multiple occasions on the famous quays of the River Seine. The slogan of the Arc 2014, « MONUMENTAL », was also displayed in large on the walls. A truly amazing evening.